Global Electronic Commerce provides businesses with an opportunity to benefit from every market opportunity. For example, airlines use communications networks and information technology to electronically issue special, last-minute fares at very low cost to fill open seats on selected flights. The low fares are publicized via e-mail to travel agents and frequent flyers or posted on the Web. The reduced prices enable airlines are fill their planes to capacity, thereby maximizing revenue and enabling consumers to fly at a fraction of the usual cost.